Jessica and Pilar called Vokuro to build the whole visual identity for their Feminism Pride Day in Spain. There was no website to design yet but there were some social network profiles, so the output of our work together would be visible there and in the event itself.
The fist and the women symbol were icons that evoked feminism right away, so did the purple colour. In the identity we designed, it all came together as a unique piece, calling for claiming of the feminism voice and also making the different types of feminity present in the colours of the nails of the hand. Celebration, power and collaboration were values that had to be reinforced throughout all the branding applications (Facebook and Twitter avatars, posters and flyers).
