ESTO Gabinete Psicopedagógico

Lorenzo and Íñigo Estaún de Torres are ESTO Gabinete Psicopedagógico (if you play with the first syllabs of their surnames you will understand the name of the brand). They have been teaching and guiding children with learning difficulties for more than 25 years and they already had their business up and running physically. Then the internet came and the 2.0 explosion made them think about becoming digital. They found me and we started rebranding their company to adapt it for the new era.

Branding and Web Design/Development

We started from scratch, but maintaining the essence of their business. A new brand and a new logo, new tone and new website. It had to be simple and clean, easy for parents to understand. Then, I also worked with them in the content strategy to communicate to their audience via their blog and social profiles.